Background

Shoshin-Go founder and lead consultant Max Sherman has over 40 years of experience in sales and sales operations as a leader and instructor.

Shoshin is a concept from Zen Buddhism meaning “beginner's mind”. It refers to having an attitude of openness, eagerness, and lack of preconceptions when studying, even at an advanced level, just as a beginner would. In consulting, this practice minimizes presumption while still leveraging deep expertise.

Our approach is simple: focus on the few key changes in process and best practice that will allow your organization to significantly improve sales velocity and overall effectiveness. Rather than committing to extended projects to overhaul your entire sales team’s methodology and tools, we work with your team to first identify and then implement incremental changes that utilize your current technology and sales strategy to realize significant improvements in predictability and growth.